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The screenplay was written by writing duo Siddharth-Garima. Producer Sandip Ssingh offered the duo three films; they chose Ram-Leela over the other two. They were impressed by its outline and felt that it was similar to Australian writer Baz Luhrmann's films. In addition to writing, they collaborated with Bhansali for the costumes, recces, shoot days, editing, subtitling, and post production. After writing the initial screenplay draft, Siddarth-Garima were sent to Gujarat for researching dialect, slang and accent.
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Wasiq Khan was the production designer for Ram-Leela. Khan finished working on Rowdy Rathore, a film produced by Bhansali, when he was called for Ram-Leela. According to Khan, Bhansali sometimes took 3 to 5 hours for one shot to achieve "perfection". Since Bhansali wanted to focus on Gujarat's architecture and royal havelis, the film was to be "grand and larger than life". He said that the challenge was to make the film both a romance and action film as the film would have a "rustic feel and texture" depicting action scenes, with many people fighting. Khan found it hard to maintain his realistic designs with Bhansali's "grand sets, big shots, and beautiful costumes". Ram-Leela's design and narrative were influenced by the "craft traditions and folk culture" of houses in the Kutch region of Gujarat.
Some religious groups opposed the movie claiming that the former title Ramleela was misleading because the movie had nothing to do with Ramlila, traditional enactment of the life and story of Hindu deity, Lord Rama. A local court in Mumbai has issued an "ex-parte ad-interim stay" over the use of term Ramleela in the movie title. A Delhi court, on 12 November, stayed the release of the movie as per suit filed by six petitioners, including Prabhu Samaj Dharmik Ram Leela Committee, saying the movie hurt the religious sentiments of Hindus. The film's title was changed to Goliyon Ki Raasleela Ram-Leela, leading to the court lifting the stay order and the film releasing on the fixed date.
Ram-Leela received positive critical reviews. Taran Adarsh from Bollywood Hungama gave four and a half stars out of five, writing, "Goliyon Ki Raasleela ought to be watched for multiple reasons: the electrifying chemistry between its lead actors, the strong dramatic content, the scintillating musical score, the violent streak in the narrative and of course, Sanjay Leela Bhansali's execution of the material." Meena Iyer of The Times of India gave the movie 4 out of 5 stars, stating that the film has "nice doses of raunch and ras" and praised the performances of the cast and "precision" of certain scenes, while noting that the build up of romance could have been better. Writing for Firstpost, Mihir Fadnavis said, "The direction, outstanding production design, gorgeous cinematography are supported by a surprisingly strong cast, and Padukone is a wild-eyed anchor in a sea of formula. Three years ago you'd never have expected her to improve so drastically and command the kind of energy she does now." 041b061a72